I have chosen to write my research paper on the persuasive efforts of retail marketing campaigns now a days. They use instagram for push ads that appear in your feed. For example; Revolve is an online retail store that is constantly appearing in my Instagram feed, promoting their merchandise. Sometimes it’s effective, sometimes it’s not. Use the elaboration likelihood model to explain the persuasive effects it can have in people. How effective or not these ads can be depending on how invested a person is to this method of shopping.
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